Antonioli brings a selection of the top luxury brands to an informed, fashion forward audience who like to select from the latest trends each season. Be it clothing, accessories or footwear, Antonioli seeks out the best in innovative design. The boutique also respects the quality of the labels it stocks, Ann Demeulemeester, Rick Owens, Givenchy, Dries Van Noten, Gareth Pugh, Haider Ackermann, Maison Martin Margiela, Christopher Kane & Valentino are amongst the designers who contribute to the store’s refined aesthetic.
In 2009 Claudio Antonioli launched WWW.ANTONIOLI.EU, a smart and easy way to enjoy shopping online. Thanks to the latest advances in technology, Antonioli’s clients can now purchase their favourite brands from the boutique with help from the store’s personal shoppers and around one million images taken directly from the catwalk collections. Customer satisfaction is one of Antonioli’s top priorities. the website keeps clients up to date with the latest news from designers in the boutique’s Journal. The Journal gives it’s followers the chance to join the team in the showrooms of some of the industry’s most cutting edge designers and backstage at fashion weeks all over the world, providing style advice and an editorial selection from the front row.
In 1987 Claudio Antonioli opened his first project in Milan that soon became the reference point for a niche and in the know clientele. In January 2003, the store moved to Via P. Paoli 1, which formally housed one of Milan’s first silent theaters in the early 1920s. The remodelling of the space was assigned to Storage Associati, renowned for melding modern details with original, historic characteristics. In 2009, Antonioli expanded the boutique, the extension was styled and redesigned by Vincenzo De Cotiis who gave new life to an old mechanic’s shop, creating a unique space using innovative, glistening materials. The boutique in Via P. Paoli now boasts over 400 square meters of researched and innovative ideas. The selected pieces and the interior design are a reflection of claudio antonioli’s personal style. His philosophy is to blend contemporary taste with alternative choices in a practical way, for his client’s pleasure and delight.
The store in Milan features laminated, inclined planes which divide the space and create a reflecting game of lights. the absolute protagonists of the boutique, however, are the clothes and accessories, selected for both men and women who choose to lead the way, living their lives free from conformities.