- MEN’S SUMMER 2013
- MEN’S WINTER & SALE
Following the split from his brother, Rudolf Dassler originally registered the new-established company as Ruda, but later changed to Puma. Puma's earliest logo consisted of a square and beast jumping through a D, which was registered, along with the company's name, in 1948. Puma's shoe designs feature the distinctive "Formstripe", with clothing and other products having the logo printed on them.