ELEONORA NICCOLAI WAS BORN IN FLORENCE, ITALY. SHE STUDIED DESIGN KNITWEAR AT THE POLIMODA SCHOOL IN FLORENCE, ITALY AND THEN MOVED TO LONDON TO WORK FOR VIVIENNE WESTWOOD. SHE RETURNED TO FLORENCE TWO YEARS AFTER AND STARTED EXPRESSING HER CREATIVITY WORKING AS A STYLIST. IN 2010 SHE CREATES HER FIRST PERSONAL BRAND WHEN PRODUCING HER SPRING-SUMMER WOMEN COLLECTION BEARING THE HOMONYM BRAND AND IMMEDIATELY APPRECIATED FOR ITS SURPRISING, AND SOMETIMES PROVOCATIVE, SHAPES WHICH, EVEN WHEN CHAOTIC, RETAIN THEIR PECULIAR STYLE.