Francesco Scognamiglio was born in 1975 in Pompei, the home and beating heart of Neapolitan culture. After graduating from the Naples College of Design in 1998, he opened his first fashion house. His woman - seductive and ethereal - personified a conceptual glamour; not impudent and fancy but more exclusive, tending, collection after collection, towards experimentation with alternative fabrics and lines and shapes that are intentionally bold, but still in tune with the sensuality of the contemporary woman.