THE STORY BEGINS IN 1992 WITH A SERIES OF HANDMADE SHIRTS UNDER THE LABEL MAURO GRIFONI. AN OBSESSIVE QUEST FOR PERFECTION, TOGETHER WITH LOVE FOR TRADITIONAL CRAFTSMANSHIP SEEN WITH A MODERN EYE AND A CONTEMPORARY SENSIBILITY, PROPEL THE WHOLE ENGINE IN MOTION. RATHER QUICKLY, THINGS GROW TO INCLUDE OTHER PRODUCTS.

THE CONCEPT IS TO CREATE AN ASSURED, REFINED COLLECTION SAFE FROM MASS-MARKET TRENDS AND COMMON FORMULARS; AN ECLECTIC, SOPHISTICATED, METROPOLITAN WARDROBE MADE WITH THE BEST FABRICS RELYING ON TOP TAILORING FINESSE. UNEXPECTED CLASSICISM, PLAYFUL UNDERSTATEMENT AND NEW TRADITION MEET UP IN A SUBDUED YET PRECIOUS RECIPE CONCEIVED FOR DEMANDING PALATES. EACH PIECE IS ICONIC BUT NON-OBVIOUS, RIGOROUS DESIGN-WISE BUT RELAXED, ALWAYS READY TO BE APPROPRITED AND INTERPRETED BY THE WEARER ACCORDING TO ONE'S OWN INSTINCT AND WILL.