Founded in 1856, the historic English house has been one of the leaders in pioneering the use of technology in luxury fashion. Collections still include the brand's signature trench coats but, under the watchful eye of Creative Director Christopher Bailey, the house has evolved to include elegant and bright collections that have a quintessentially English feel and have gained it a loyal following of cool British singers, actors and it girls as well as editors and stylists who can't resist the brand's upbeat aesthetic.