EMANUELE BICOCCHI WAS BORN IN FLORENCE. HE HAS EXPRESSED HIS CREATIVITY SINCE HE WAS A SMALL BOY AND THIS HAS DEVELOPED WITH THE PASSING OF THE YEARS. THIS CREATIVITY IS A MIXTURE OF INFORMAL ELEGANCE AND THE CAPACITY TO EXPRESS VALUES, FEELINGS AND STATES OF MIND. WHEN HE WAS 18 HE COLLABORATED WITH THE BIGGEST NAMES IN THE FASHION WORLD TO CREATE SOME JEWEL COLLECTIONS. AT 21 HE MET GIULIA DIAMANTI WHO, AS WELL AS BEING HIS COMPANION IN LIFE, BELIEVES IN HIS CREATIVE ABILITIES. AT 23 HE SIGNED HIS FIRST COLLECTION, OBTAINING VERY FAVOURABLE REVIEWS FROM CRITICS IN THIS SECTOR. EMANUELE CONTINUES HIS PATH AS A DESIGNER INVENTING ALWAYS NEW COLLECTIONS CHARACTERIZED BY HIS GLAM ROCK ATTITUDE WHILE GIULIA TAKES CARE OF THE ADMINISTRATION AND MARKETING STRATEGIES OF THE COMPANY.