THE GUILLAUME HINFRAY PROJECT WAS ESTABLISHED IN 2002 BY THE CREATIVE TEAM OF GUILLAUME HINFRAY AND MARCO CENSI, ECLECTIC DESIGNERS WITH YEARS OF EXPERIENCE AS CREATIVE DIRECTORS, LOOKING FOR AN ALTERNATIVE TO THE TRADITIONAL LUXURY FOOTWEAR MARKET. THEY WANTED TO ESTABLISH A FRENCH BRAND CHARACTERISED BY A NEW APPROACH TO THE PRODUCT AND NEW TASTE, DRAWING ON THE TRADITION OF HAND MADE SHOES, BUT BRINGING IT IN LINE WITH THE TIMES, IN HARMONY WITH THE PREFERENCES OF TODAY’S BOLD, DYNAMIC CONSUMERS.