- MEN’S WINTER 2012 & SALE
The brand KEYHOLE wasn't conceived as a new style, nor to compete with the usual solution to introduce a line based on an aesthetic technical style attribued to an artist or the latest fashion. KEYHOLE doesn't send out messages or propose an unattainable style, but is a witness of our times, of an epoch in which every moment of our social and intimate lifestyle becomes an occasion to show ourselves off,in which voyeurism is normal. KEYHOLE casts a human and stolen glance at contemporary beauty . A world in which every moment becomes a frame to exhibit ourselves, whether in a reality show, a social network, or everyday life,the idea behind KEYHOLE is to transmit this new, intimate, ostentatious hedonism in fashion. The KEYHOLE through which one can show a natural sensuality with the immediate erotic gesture given by a Polaroid. The instant photos highlight a notable voyeurism that particulary accentuates beauty, the plastic strength and delicacy, the analysis of the forms and expression of the bodies that emerge from these special and unusual polaroid images elaborated by hand. A Polaroid represents a unique and irrepeatable shot , not shaped by digital technology but only by means of a manual process does it become 'exclusive'. The predilection for the polaroid is an irrepressible return to analog. A movement that in the past involved celebrated artists such as Andy Warhol, Barbara Crane and that continues to fascinate designers, opinion leaders and celebrities all over the world. “KEYHOLE is exclusivity by way of an unrepeatable creative gesture, not for the price or status one assumes by wearing it”.