Jupe stablished at the start of 2010 by Jackie Villevoye, evolves with an emphasis on grace and individuality. The designers innate sense of style lead her to India, where she sought for intensive needle art work an art rare to be found in fashion nowadays.
Her designs are executed by master artisans; their hand work is without a doubt done at the highest level. Each design, recognised for the refined colour combination, is unique due to its exquisite hand work. The pieces are mainly made of silk and peppered with personality. Subtile accents, hand embroidered collars or borders characterise the label.