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ESCENTRIC MOLECULES

ESCENTRIC MOLECULES WAS LAUNCHED IN 2006 AS A CHALLENGE. GEZA SCHOEN, A BERLIN-BASED PERFUMER WITH A LONG TRACK RECORD IN THE FRAGRANCE INDUSTRY, WANTED TO MAKE A DELIBERATELY PROVOCATIVE COMMENT ON THE WAY FRAGRANCE IS MADE AND MARKETED TODAY. HE WAS KEEN TO DE-MYSTIFY THE WHOLE PROCESS. SO HIS PROPOSAL WAS THIS: THE SIMULTANEOUS LAUNCH OF TWO SCENTS, ONE A HEADY SYNTHESIS OF DIFFERENT INGREDIENTS, THE OTHER, AN HOMAGE TO THE SINGLE NOTE – THE AROMA-MOLECULE – WHICH DETERMINED THE PERSONALITY OF THAT SYNTHESIS. TO HELP HIM REALIZE HIS CONCEPT, SCHOEN TURNED TO TWO LIKE MINDED SPIRITS IN LONDON: JEFF LOUNDS OF THIS COMPANY AND THE AWARD-WINNING ME COMPANY.