It all started with a camera, a sunset and the skaters in L.A. Francesco Ragazzi, the italian photographer and art director, was in Venice beach when he bumped into a vision: a blond guy with long hair on his deck in a skate park surrounded by the palms. He looked like an angel, so Ragazzi, a passionate amateur photographer until that day, decided it was time to tell their stories, to give the world a much more refined approach to what has been often misrepresented as rough.