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Prada

Since 1913, Prada has been synonymous with cutting-edge style. Its intellectual universe combines concept, structure and image through codes that go beyond trends. Its fashion transcends products, translating conceptuality into a universe that has become a benchmark to those who dare to challenge conventions focusing on experimentation. Style statements born from the passionate examination of disciplines that are, at times, apparently far from fashion, such as art, film and photography, resulting into creations that reinterpret reality from unusual perspectives. Through her work, Miuccia Prada challenges pre-conceived aesthetic patterns. Prada is an expression of society and, as such, it changes while Prada evolves accordingly. What’s simple and classic is distorted and reconsidered in the tireless search of new perspectives. In April 2020, Raf Simons started his collaboration the Prada brand as co-creative director, working in partnership with Miuccia Prada with equal responsibilities for creative input and decision-making. The first Prada collection designed by Miuccia Prada and Raf Simons was the Spring/Summer 2021 womenswear show, presented in Milan in September 2020.