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Hebrew for"Apathetic", ADISH is a Tel-Aviv based brand which seeks to merge the culture of the Middle East with high -end streetwear. ADISH founders Amit Luzonand Eyal Eliyahu's main aim is to use their creations as a medium to change things and mark a turning point in the socio-political dynamics in their region. With the broader mission of multinational collaboration, ADISH launched a line of contemporary silhouettes embellished with hand-sewn Palestinian embroidery. These distinctly Middle Eastern touches are the product of collaboration with a team of talented Palestinian craftswomen, whose heritage and skill have come to define the ADISH aesthetic. In addition to designing clothes which honor Palestinian traditions, culture, and heirlooms, ADISH has empowered a team of over 50 Palestinian embroiderers through employment.