VETEMENTS is a team of individuals with a strong creative and technical profile. All the members of the team were key figures of the historical team of Maison Martin Margiela. It was founded in a Paris living room with a simple mission: to bring fashion’s focus back on clothes. The initiative to create VETEMENTS comes from the will to further develop design aesthetics lost in conspicious consumption and to establish a genuine and powerful creative network outside of the established frame, sharing a talent for synthesising a new street reality in the collections. VETEMENTS gives the wearer an endless amount of style choices by being easy to mix with other brands and styles. The brand is broadly positioned within the high-end and luxury market.