FRAME was founded in 2012 by Jens Grede and Erik Torstensson.
The pair wanted to create the perfect pair of jeans, by bringing together the quality and heritage of denim
manufacturing in Los Angeles, with the influence of a London style, cut and fit.
The company is based in California, with responsibilities split between the two offices in West Hollywood and Shoreditch.
FRAME is produced in Los Angeles, USA by an all star line up.