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Established in 2016 by designers Reid Baker and Ines Amorim, of the United States and Portugal, the Ernest. W.Baker collections blend their cultural influences between European elegance and an American rawness. Inspired by a love of family and traditional menswear. The designers combine an affection for the 70's and 80's, with the precision of a sartorial craft. A precise consideration for colors and feelings play an important role in the collection development process. With an appreciation for quality, Ernest W. Baker utilizes historic Italian textile suppliers and produces their garments in a third generation production facility in Portugal. The designer's intention is to reveal their technical and emotional sensibilities with the construction of each piece. Ernest W. Baker, the founder's Grandfather, and early Detroit ad man, serves as a muse for the brand's identity. Studying his personal journals from the 70's & 80's were the starting point for the Autumn Winter 18 collection. A precise consideration for colors and feelings are referenced as an intention is made to create garments that feel as if they were taken from Ernest's closet. Shades of brown leather, tonal checks and handmade sweaters in a chunky mustard yellow are used in reference to a palette of the 70's, while the injection of color in purple velvet and electric blue give a more optimistic feeling of the 80's.