Sometime in 1908, Marquis Mills Converse decided to start a rubber shoe company, bypassing a rubber trust that prevented most companies from doing business directly with their retailers. Early catalogs bragged about how many trucks left the Converse factory in Malden, Massachusetts, delivering product directly to stores in Boston. Mr. Converse's idea worked. But more importantly, it survived. The brand enters its second century by honoring its heritage of seeing things a little differently, loving people who want to change the world for the better, and basically celebrating the spirit of rebellion and originality in basketball, Rock & Roll and anywhere else you find it. And there you have it for now. The best stories are the ones that don't end the ones you just keep adding to and adding to all the while marveling at the creative, disruptive, optimistic, courageous ways things evolve from being what they were, to what they are, to what they will become.