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In 1971 Massimo Osti founds Chester Perry brand. The name is that of the factory where Bristow, the hero of Frank Dickens’ strip, works. Massimo, working from his experience as a graphic designer, immediately created a distinctive style of communicating for his company: the toy car, the posters with their pop graphics and other props to give as gifts to shop owners. To print t-shirts, jackets and shorts Massimo employs methods that at the time are only usually used for paper: he makes abundant use of the photocopier, placed print screenprinting and the four colour process. He also start experiments with the garment dyeing method. Garment dyeing is the name given to a process pioneered by Massimo Osti and his collaborators for C.P. Company in the early 1970s in which a garment - usually made from white or raw un-coloured fabric - is only dyed as a final manufacturing step, subsequent to being fully-fashioned, as opposed to the conventional method of manufacturing garments from pre-dyed fabrics. While the technique of garment dyeing has long existed, Massimo Osti and his collaborators were the first to attempt the technique with garments made from multiple different fabric or fiber types.