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Founded in 2012, Doublet is a Japanese brand designed by Masayuki Ino which has won the 2018 LVMH Grand Prize. Doublet is best known for its gender-neutral “out there” streetwear. The brand takes basic items - tees, hoodies, and sneakers - adding tongue-in-cheek pop culture references and creative details to elevate the brand beyond basic streetwear, trying to change the image of ‘normal wear’ into something that’s not yet been seen.