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Evangelisti is an innovative newborn brand conceptualised from the architectural background of the two founders: Giulio and Giacomo. Evangelisti recognises the meaning of commonly shared values and visual stereotypes and is constantly looking for their proper expression. We does not focus on a single trend, developing designs inspired by commonly shared elements of our visual culture, which are extrapolated and reinterpreted within the designs. Feeling the need of being taken back to visual significance, we constantly try to reconnect our outputs to archetypical meanings. Evangelisti considers archetypes as the only existing elements and the other objects as simples iterations; however an object could be a recognisable shape as much as a stereotype. Evangelisti believes that creating wearable products connected to those elements may challenge ourselves on conceiving new iconic shapes.