IN 1952, HUBERT DE GIVENCHY CREATED HIS OWN HAUTE COUTURE HOUSE THANKS TO THE FINANCIAL SUPPORT OF LOUIS FONTAINE (OWNER OF PRISUNIC’S RETAIL EMPIRE). IN 2005, RICCARDO TISCI – AN ITALIAN DESIGNER – WAS APPOINTED CREATIVE DIRECTOR AT GIVENCHY FOR OF ALL THE WOMEN’S COLLECTIONS. Riccardo Tisci has conserved the aristocrat elegance and the architectural lines of the house by influencing his style. By changing the house codes, Riccardo Tisci adds some dark and sensual romantic touch. In 2008 he was ALSO appointed chief designer of menswear. Tisci’s marriage of streetwear influences, Parisian sensibilities and global motifs has made Givenchy’s printed sweatshirts a fashion staple, as well as broadening the brand’s appeal exponentially.