Heron Preston is the true embodiment of an artist born of the post-internet generation. Multi-faceted and genre-bending, he has become a cultural icon in youth culture, known for his bold aesthetics. Applying the knowledge he gained from earning his b.b.a from Parsons school of design and his San Francisco upbringing, Preston now functions as an artist, creative director, content creator, designer and dj; the one common thread among his impressive bodies of work is a commitment to innovation, experimentation and unpredictability. He's never one to worry about breaking rules. He finds particular joy in the unexpected; taking conventional themes and reinterpreting them.