Visvim was founded in Tokyo, Japan in 2000 launching its inaugural collection in early 2001. Visvim collections are distinguished by a passionate dedication to archetypal design, a deep respect for indigenous product concepts, and a relentless commitment to contemporary standards of modern engineering and product performance and development. The Visvim brand is a project of CUBISM inc., a Japanese design and development company. CUBISM frames the Visvim brand as being the result of efforts made by what is described as their “Free International Laboratory.” CUBISM uses the concept of the Free International Laboratory (F.I.L.) to provide a means for Visvim to expand its brand-relevance beyond products alone and engage in creative collaborations that compliment the label’s basic conceptual platform as well as their seasonal collections.