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London based Self-Portrait was launched in 2013 in a bid to provide an accessible and contemporary brand. Founded by creative director Han Chong, Self-Portrait's brand ethos is to provide transitional city-wear pieces using luxury fabrics, still attainable for customers. Educated from Central Saint Martins, the malaysian born designer has lived in London for 10 years. In addition to his success in the fashion world, Chong has contributed high-end visual art events such as Venice Biennale in 2009 and the Munich art festival in summer 2013. Self-Portrait has become known for showcasing designs that combine femininity with a street edge, characterized by founder and creative director, Han's interest in photography, art, architecture and contemporary culture.