Stella McCartney launched her own fashion house under her name in a partnership with Kering as a 50/50 joint venture and showed her first collection in Paris in October 2001. A lifelong vegetarian, Stella McCartney does not use any leather or fur in her designs. An uncompromising stance on using cruelty-free, organic and recycled materials in its designs for a start. Throw in sharp tailoring, floaty fabrics, and a distinctive British quirkiness, and you get a positive brand that's as good for Mother Earth as it is your wardrobe. Her collections include women’s and men’s ready-to-wear, accessories, lingerie, eyewear, fragrance, and kids.