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Jun Takahashi started Undercover with a friend when he was at university in 1990. The brand is driven by the motto “We make noise, not clothes.” Takahashi translates the subversion and disruption of punk rock into fashion, with a blend of bondage, gothic, baroque, and grotesque aesthetics embodying the spirit of rebellion. He's like an heir of Malcolm McLaren, Vivienne Westwood and the heavy mantle of japanese deconstruction.