MOOHONG

SEOUL-BORN BRITISH-EDUCATED MOOHONG KIM LAUNCHED HIS OWN LABEL IN 2013, PURSUING ‘COUNTER-INTUITIVE’ CREATION BY COMBINING FASHION AESTHETIC AND PHILOSOPHICAL THOUGHT. HIS METHOD OF UNDERSTANDING FASHION CHALLENGES CONVENTIONAL ONTOLOGICAL ASSUMPTIONS ABOUT OUR WORLD. MOOHONG’S COLLECTION IS WELL KNOWN FOR EXPERIMENTAL SILHOUETTES AND CUTTINGS IN MINIMALIST WAY.