“The field in which we wear clothes is all outdoors.” One, design. Two,utility. Three, technology. The imagination to fuse these elements together. The attitude of not submitting to sales or market needs. The designer Yosuke Aizawa launched his own brand White Mountaineering in 2006 starting with the autumn/winter season. After working for Moncler and Adidas Originals by White Mountaineering, in 2017 he became the designer for Hunting World.