Cosmetic cult brand 19-69 was founded by the swedish artist and product developer Johan Bergelin. With a true passion for creative processes in all areas of art, fashion and music, Bergelin left his native Sweden aged 16 for the UK. During the 90s Bergelin started a successful career as a fashion and beauty photographer. With an extra ordinary eye for fashion as well as beauty the swede was soon commissioned for clients like Vanity Fair and British GQ. In addition to this Bergelin directed, shot and produced nearly 60 high quality coffee table books about beauty trends. Johan Bergelin "the name of the brand 19-69 is a very powerful statement. The year of 1969 represents an era of freedom, tolerance and countercolture. It is also the year I was born and my way of putting my heart on the sleeve and say - this is real. This is who I am. Today Bergelin's team consist of a total of 14 members based in Copenhagen, Stockholm, Paris, Turin and Milan.