BIIS started out like a jewelry label for men but with further aims. It was meant to be a single collaboration between two designers, but instead it becomes a brand of its own that intends to deliver beautiful, smart and necessary items, pieces that emerge from a masculine universe to take over the unisex realm. BIIS' fine and versatile pieces are born out of honesty rather than trends or marketing, in the belief that ideas are right when they target a raw impulse and fulfill a zeitgeist tension. As a result, BIIS is not trendy, not chic, not glamorous and not lush. Like an early Steven Spielberg, it is edgy yet suitable for all audiences.