Founded in a small warehouse in Toronto almost 60 years ago, Canada Goose has grown into one of the world's leading markers of luxury apparel. The brand have kept 100% of its production in Canada because it is committed to outstanding craftmanship. Cold weather is part of Canada Goose national identity, and there are no better judges of the quality of its products than those for whom they are designed and by whom they were inspired. In 2004 the brand makes its on-screen debut in two key films: The Day After Tomorrow and National Treasure. In 2016 it opens its first two flagship stores located in Toronto and New York City. In 2017 Canada Goose launches its first knitwear collection with the aim to create luxurious merino wool garments.