Since its inception in 1983, Christian Roth has revealed in its hard-earned reputation for subverting the conventions of luxury fashion. Christian Roth sunglasses first appeared on the runway in 1985; soon, the designer were tapped to create custom frames for the fashion shows of industry heavyweights and served on the eyewear teams as well. These and other early successes earned Christian Roth an invitation to join the CFDA in 1990, a first for an eyewear designer. In 2014 he became a founding executive member of eyewear designers of the CFDA. Now, in its first collection as a part of Dita Group, the storied label deconstructs its own archive to begin a conversation with a generation of customers for whom a new paradigm of style and design has gained traction with breathtaking speed.