Escentric Molecules was launched in 2006. Geza Schoen, a Berlin-based perfumer with a long track record in the fragrance industry, wanted to make a deliberately provocative comment on the way fragrance is made and marketed today. The secret of its success is the relationship between each of the paired fragrances creates an effect that is intangible, tantalising, sensual and – most important -  as individual as anyone could want their fragrance to be in an age of big designer-branded homogeneity.