Raf Simons launched his namesake menswear label in 1995. The important message Raf simons wants to communicate is: pride in individuality. Fusing the energy and singularity of teenage subcultures with the sharpness and precision of classical sartorial craft, the look presented by Raf Simons is both inspired by and designed for confident outsiders. The designs are always looking for the now and tomorrow, even if they are inspired by historical or classical references. Modern proportions, a constant research for fabrics and textures and above all the interplay of pure construction and new shapes with the body and psyche of the contemporary man.