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Jun Takahashi started Undercover with a friend while coursing university in 1990. The brand is driven by the motto “We make noise, not clothes.” Takahashi translates the subversion and disruption of punk rock into fashion, with a blend of bondage, gothic, baroque, and grotesque aesthetics embodying the spirit of rebellion. He's like an heir of Malcolm McLaren, Vivienne Westwood and the heavy mantle of japanese deconstruction.