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Normcore came as a quiet revolution into the fashion world in late 2014, as art collective K-Hole forecast its arrival, in turn creating a sort of self-fulfilling prophecy.
This comfy trend has its roots in the typical US dad outfit: sporty sneakers, fanny packs, all-around oversized silhouettes.
An iteration of the style brings to mind the classic un-cool Steve Jobs look: plain blue jeans and turtleneck sweater.
Lately the more fashion-forward folks are revisiting this once viral trend due to its unique blend of comfort and tongue-in-cheek meme cred.

What’s the key to pulling off a successful Normcore fit? Keep it simple and have a statement piece to let those in the know understand why you look so casual today.